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Smartrac Introduces Patrick Eichstaedt as New Sales Leader for EMEA

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By: Anthony Locicero

Copy editor, New York Post

Smartrac Technology Group appointed Patrick Eichstaedt as its new VP of sales for Europe, the Middle East and Africa (EMEA).
 
“Patrick has had a successful track record as an international sales leader since 1996. Building and transforming best-in-class teams of all sizes to drive profitable growth has been a key focus in Patrick’s professional career,” said Amir Mobayen, chief revenue officer and member of the Management Board at Smartrac. “His experience will be invaluable in accelerating the existing growth of our EMEA business.”
 
Eichstaedt started his professional career as a sales representative for IBM in Germany before moving to the IT distribution and then software consulting industries.
 
“… I am particularly pleased with the challenge to lead the execution of Smartrac’s global strategy for profitable growth in EMEA, since this involves the sales team and cross-functional departments as well as the company’s customers and partners,” Eichstaedt said. 

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